CASE STUDY
AL SAGHEER GROUP
Founded in 1980, Mohamed Al Sagheer Salon has humble beginnings in the city of Cairo, Egypt. It is a flagship institute in the beauty sector with spas, boutiques and nail lounges that offer the best services and latest beauty techniques.
Challenge
- To create visibility for Al Sagheer Dubai branch in DIFC and engage target audience
- To position Al Sagheer as one of the premium beauty salons in Dubai and create space for Al Sagheer among the beauty institutes
- To highlight Al Sagheer’s highly skilled expertise and the quality of service they are offering.
Solution
- INTO-ALL developed a bespoke strategy for Al Sagheer to increase brand exposure and visibility
- We showcased what Al Sagheer is best at and highlighted Mr. Mohamed’s (founder of Al Sagheer) Global recognition for positioning Al Sagheer as one of the premium beauty Salon.
- Influencers and social media celebrities were engaged to talk about the Al Sagheer’s expertise and quality
- INTO-ALL also planned and implemented a CSR campaign “Happiness for All” for Al Sagheer; beauty and hair styling events for children from Dubai Autism Centre and AMAF
Result
- Massive coverage started appearing in beauty & lifestyle media and even the social media influencers started providing positive reviews about Al Sagheer Salon.
- The integrated effort led to substantial increase in the footfall in the Salon, and high-end customers started visiting the salon
- With the phenomenal response, Al Sagheer is planning to expand to other locations in Dubai and Abu Dhabi
- The CSR event, helped in fostering Goodwill for Al Sagheer as well as increase in the share of voice in the media.
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