Social Media Case Studies


Founded in 1980, Mohamed Al Sagheer Salon has humble beginnings in the city of Cairo, Egypt. It is a flagship institute in the beauty sector with spas, boutiques and nail lounges that offer the best services and latest beauty techniques.


  • When Al Sagheer Salons launched their first Salon in Dubai 6 years ago, the salon was not able to attract potential customers.
  • To create visibility for Al Sagheer and their quality offerings by expert professionals


  • INTO-ALL started managing their social media pages and developed a strong content plan with timelines, in alignment with the messaging to be floated across different channels
  • Regular favorable posts and positive reviews about Al Sagheer were highlighted on multiple social media channels
  • Interested open ended campaigns were launched to engage target audience


  • The social media strategy implemented by INTO-ALL team started making an impact on the Dubai social media community.
  • The effort resulted in attracting thousands of fans from diverse nationalities who were excited about the presence of the “newly” opened Al Sagheer branch in Dubai.
  • With intensive online campaigns and a well-structured strategy throughout the Social Media Channels - Twitter, Facebook, and Instagram, led Al Sagheer in achieving more than 10,000 Fans in just span of 3 months
  • Visibility for Al Sagheer on Social media channels resulted in increased walk-ins to the salon in DIFC.

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