Social Media Case Studies


Madi International is one of Middle East’s leading distributors in the beauty industry. Its mission is to provide all beauty admirers with the latest & the most sophisticated beauty products, equipments, education - in brief complete beauty concepts, services and solutions. Madi International is an exclusive distributor for internationally reputed brands in hair care, skin care, nail care, makeup, salon/spa equipment and furniture.


  • To promote Madi and its multi-brand products
  • To create space and visibility for each of the product category supplied by Madi
  • To position Madi as the brand associated with Luxury beauty and styling
  • To promote the social media pages as preferred platform for women
  • To engage social media influencers and attract them to visit Madi Showrooms.


  • INTO-ALL created campaigns that boosted engagement, targeting the beauty conscious people in the Middle East.
  • Consistently sharing content to enhance Brand recall, engagement and product awareness.
  • Created innovative Contests to increase Madi’s sales and also the number of social media followers.
  • Shared beauty tips & trend alerts to keep up with the latest trends and to attract new followers


  • The massive online campaign led to increase in the online followers for Madi from 30,000 to 100,00
  • Social Media Influencers started recommending Madi, increasing brand Loyalty and Positive Reviews.
  • Madi’s Social Media Pages have become one of the most preferred online destination by leading beauty bloggers within the GCC region.

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